Getting India to save in Gold Digitally.
Driving better financial Decisions through building trust, friendly design & delight for feature adoption & retention
What did I do?
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Spamming figma with a lot of iterations
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A lot of talking
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Questioning my design capabilities
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Appreciating the devs for turning our design dreams into reality
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And ofcourse Product design
WHAT DID I ACTUALLY DO
UX Design, Interaction Design, Concept development
But why should I trust Gullak & why digital gold?
Why invest in Gold?
Re-establishing why gold is a good investment choice to build confidence in users mind through summarized graphs and historical facts
Trust and safety before anything else
Users are skeptical about new investment apps and its important that we build trust that their money will be safe and invested in credible authority.
Leveraging onboarding
Onboarding is a crucial part of the users journey to showcase our primary offerings and benefits the users will get while establishing credibility.
I get intimidated by jargons & financial concepts
It’s difficult to understand financial jargons. We used stories, easy-to-understand visuals with simple terminology for better and interactive feature adoption.
Building healthy financial habits
Dreams do come true but with compounding
We educated the users about compounding and how saving even the smallest amount of money can get great results.
Making Goals personalized and achievable for everyone
It’s overwhelming to visualize and commit to a future goal that’s where Gullaks come in, empathizing with the user and help achieve their unique goals.
Keeping a track on consistency
Habit change doesn’t come just from starting, but by taking small steps and celebrating each milestone, which motivates us to keep at it longer.
Making better decisions
We guided the users the impact of their decisions through both practical and emotional perspectives for an informed approach to finances.
Making investing fun
We created engaging features that kept the users excited and not overwhelmed by money.
Creating interactive campaigns for organic discovery of Gullak through virality
Clear management and tracking
Everyone likes to stay informed especially when it comes to money matters, we gave users clarity about how their money is growing with readable dashboards and progress trackers.
With growing features, comes great chaos
Gullak has seen a lot of growth since it’s launch, hence we opted for a modular design framework that would ease development while not compromising on the delightful experience.
